SEO & IM Dictionary

Affiliate
Affiliate programmes are good for both marketers, who don’t have their own product or prefer to automate everything; and manufacturers who are struggling to make sales themselves or appreciate the boost on their high-revenue items.

It is a type of marketing in which you receive a percentage of earnings for every customer that converts into a sale (This is usually tracked by a unique Affiliate Link that you direct a visitor to), and it is incredibly beneficial for all parties involved. Easily the biggest Affiliate Network is the Retailer, Amazon, however, there are more options out there (Have a look at http://www.highpayingaffiliateprograms.com/affiliate-network/article for a more in-depth look at the Affiliate networks on offer)

Age
Broadly speaking, Age refers to how old something is. You may hear it mentioned in reference to how old an account is (Usually older accounts are more trusted on their platform), how old a domain name or website is, etc.

Analytics
This relates to specific data or statistics collected by a programme, and they are used for a variety of things. For example, your website analytics give you an insight into how well your page is performing, which can help you to improve your strategy massively. Google has their own service called https://analytics.google.com/analytics/web/, which is used by webmasters to keep tabs on their sites.

Anchor Text
If you have ever seen a hyperlink in an article or on a web page, then the text that you click on to navigate to the link is called the “Anchor Text”. It tells Search Engines that your website (Or the site the link is pointing at) has informative content/ is related to the Anchor Text’s Keyword.

Arbitrage
This is another vague term, but it basically relates to buying something cheap and selling it on for a profit. There are various ways that you can make money with an Arbitrage system, both online and offline, such as an “Advert Arbitrage system” where you buy traffic for a cheap price and then monetise it with advert publishers, such as https://www.google.com/adsense.

Cookies
These are some of the most powerful things in marketing for those who know how to use them (Unfortunately, I am not one of those people). They are a file that is associated with a user/ device and they are used to track you, and your search habits. They are useful because they allow Search Engines and Advertisers to suggest content that they feel you will be interested in most.

CPA
This term refers to “Cost Per Action” and it is the metric that informs you how much an advertiser/ network will pay you every time you get a user to perform a specific action. For example, you may have a landing page with a link from your Ad Network, that ask people to Enter and confirm their email ID.

CPC
“Cost per click”, as you may have guessed, is the price that you will be paid every time one of your users clicks on an advert in some way, shape or form. This is one of the most common metrics when it comes to Banner adverts etc.

CPM
Cost Per Thousand is the metric to inform you how much, on average, you will earn for every 1000 visitors to your page. (The “M” is the Romain Numeral for 1000 in case you were wondering)

Crawler
Crawlers are scripts that scour the web in an automated fashion, looking for specific content. They have thousands of uses, but the one you will probably come across most is that of Search Engines, which use Crawlers (Or Spiders/ Robots as they are also referred to) in order to index web pages.

CTR
If your website gains 100 impressions from Google (Impressions are the amount of people who view something) and then 3 of them go on to click on your link and end up on your webpage, then you will have a Click Through Rate of 3%, as it refers to the percentage of potential visitors that actually convert

Demographics
Demographics are characteristics about your visitors. For example, if you are using Google Analytics to track visitors, you will be able to see where your users come from, what ages/ genders they are etc. It is incredibly useful for webmasters because you are able to identify what group(s) of people like your content and then tailor towards them.

Domain
Have a look at the top of your monitor. What do you see? “blackhatworld.com” right? That’s a domain name. As is Google.com, as it seoisdead.com. Domain names are there so that users can easily navigate to a website (Don’t really know how to explain this one, see https://en.wikipedia.org/wiki/Domain_name)

Domain Authority
Domain Authority is related to domain names (Obviously) and it is a way that Search Engines keep track of how “useful” it perceives a domain and its contents to be. For example, a website with a domain authority of 99 will naturally be perceived to have more “Informative” and “Helpful” content than a domain with a DA of 1

Dropshipping
This is the practice of advertising something for sale that you do not physically have in stock. Once you make a sale on your end you then pass the details on to your “supplier”, as if you are a real customer. This is an incredibly ingenious and cost-effective way to make money, especially if you don’t have the time or resources to go to the post office all of the time.

Engagement
When it comes to Social Media, Engagement is an incredibly important metric. It can be measured in a number of ways, but I prefer to count it as the % of followers who “Engage” or like a post. This tells the account owner how active their audience is, so they can work to improve it and create an active community. When it comes to this, higher is always better.

External Link
An external link is simply a link that is outbound of your website and points to another domain. It is important that any outbound links you have point to authoritative and relevant content.

Headings
The first thing Search Engines, as well as users, notice about your article is the Heading. This should immediately tell them what the content is about. it is important that SEs and users know what the site is about, for obvious reasons.

HTTPS
“HyperText Transfer Protocol over SSL” is a protocol used by web hosts to display content securely. It is ideal to have all of your pages running this if possible, but it is almost essential to have any payment gateways/ logins running this, to protect your client’s details from malicious attacks.

IM
Contrary to my “Noob-Like” thoughts, this doesn’t mean Instant Messenger. It actually refers to Internet Marketing, which is the processing of marketing a product, service, website, whatever, over the internet. Along with SEO (Which is basically a part of it anyway), it is the main focus of this forum.

Internal Links.
These are links that, instead of pointing away from your site, lead to other pages on your domain. These are useful to reduce bounce time for your visitors as they help to keep them engaged and online on your site.

Keyword
A keyword is a word or phrase that is related to your content and is used to draw users in from the Search Engines when they look up the term.

Landing Page
This is the page or website that a visitor “Lands” on after clicking an advertisement or being redirected from a link. They are often used to sell services straight away, and they are especially popular in the “CPA” niche.

Link Building
Building up links to your website is an important part of SEO, and it’s called Link building.

Meta Description
This is the description that is displayed under a link on Google’s results page. It should be short and concise and convince potential visitors why they should click on your site

Nofollow links
If a link is “No follow” it meant that it holds little use in terms of SEO. It is most commonly found on sites, like BHW, where the majority of content is written by users. This helps to prevent any negative effects a site may experience if say, a user goes rogue and spams a link to death.

PVA
If an account is Phone Verified, it means that it has had a phone number assigned to it and confirmed. Along with age, this makes accounts more authoritative

Reputation Management
Sometimes businesses receive bad reviews, which they don’t want to damage their reputation. If that is the case, they may often enlist the help of an Online Reputation Management expert (ORM) to help improve their appearance online. ORMs employ many tactics such as providing good reviews, improving the client’s service, and helping to unearth any unhappy clients before they comment.

ROI
This means “Return on Investment” and pretty much means how much money you will receive from your investment in a set timescale. The higher this number the better, and it is often an indication as to how successful a specific campaign or project is.

SE
This can mean one of two things. A.) Social Engineering, a practice not often talked about here, but is used to attain information without “permission” per say, B.) Search Engines (Do I really need to explain)

SEO
Possibly the most important on this list, Search Engine Optimization. It is the process of optimizing your website(s) for Search Engines so that you can appear higher on the SERPs (See next definition) and ultimately increase revenue. It is a skill and one that should not be undervalued by anyone. If you want to read more about it, you couldn’t be in a better place.

SERP
The Search Engine Results page is the, well page, that visitors are referred to when they input a specific query into the search box. The closer to position one that your site appears the better (Unless the keyword;s negative of course”

Site Map
This is a page, often created by an SEO Plugin, that helps Search Engines identify and index pages better. It tells them how each page goes onto the next so that they don’t have to find out for themselves, speeding up the indexing process.

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